We’re all about definitions in the business world, aren’t we? Long hairy ones with lots and lots of syllables. And acronyms. Hmmm. Who doesn’t love a good acronym?
I’ve decided that since entering into the realm of the medical world just 4 short weeks ago that acronyms rule in the world of medicine, and whomever has the most acronyms wins. What do they win? I’m not really sure.
But what I am sure of is that we need to understand that when communicating our various messages to the various audiences with whom we desire to understand what it is that we really do, we need to move beyond what looks great on a wall plaque or a mission statement that no one in the office can remember. (So, how was that sentence for a mouthful? It could be a mission statement.) In real speak, we need to develop meaningful messages that can be shared orally in the form of a short story (We all like good stories, don’t we?) or can be written on something as small as a cocktail napkin.
So, why am I sharing this with you?
As I shared earlier in this post, I was hired 28 days ago to coordinate the Kansas Patient Centered Medical Home Initiative. As the name implies, it’s centered in health care. My charge was, and still is, to not only coordinate the various aspects of this audacious task, but to find a way to craft messages about the initiative that anyone can understand. The PCMH (Remember, it’s health care, and health care loves acronyms.) business model is just that, a model. It’s a concept. So, it’s difficult to visualize, even more difficult to understand.
And, there are a variety of stakeholders (fancy business speak) that are impacted by this new model of health care, each of which have their own level of knowledge and their own personal agenda. So, how am I to craft a meaningful message or set of messages for all of these people that makes sense? My solution? I’ll ask the stakeholders.
So, stakeholders, because guess what, each and every one of us that are living and breathing are stakeholders in health care, what does the following mean to you?
The definition of a medical home according to Kansas law (K.S.A. 75-7429) is: “A health care delivery model in which a patient establishes an ongoing relationship with a physician or other personal care provider in a physician-directed team, to provide comprehensive, accessible and continuous evidence-based primary and preventive care, and to coordinate the patient’s health care needs across the health care system in order to improve quality and health outcomes in a cost-effective manner.”